Shipyard Brewing Co.
Marketing Strategy | Content Strategy | Content Creation | Event Planning Experiential Marketing | Email Management | Social Media Management
THE POWER OF PUMPKINHEAD
We create the spark that ignites the Pumpkinhead craze for one of the most popular seasonal beers in the country. Every August 1st, hundreds of thousands of people are buzzing over our Pumpkinhead season release post.
CONTENT THAT CONVERTS
We’ve amassed tens of thousands of followers on Shipyard’s social media accounts. We keep their audiences engaged with dramatic imagery, comedic trends, shareworthy “infotainment” and by bringing the iconic character Pumpkinhead Pete to life.
CREATING VALUABLE INTERACTIONS WITH CONSUMERS
2023 Pumpkinhead Engagements
audience growth
We’ve used giveaways and experiential marketing campaigns to build an audience of brand loyal “Shipmates”. Here’s a glimpse at the growth we saw in 2023: