VISION ASSESSMENT Tell us about your branding goals Guided Vision Assessment BRAND OVERVIEW What is your inspiration behind this project? What are you trying to achieve? What is your mission statement? What are your short-term goals for your business? What are your long-term goals for your business? How do you think we can help you achieve your goals? COMPETITOR OVERVIEW Are there any brands in this industry that you’d like to emulate? If so, what do you like about their branding? Who are your direct competitors? In your eyes, what is going to separate this product from your competition? TARGET AUDIENCE OVERVIEW To the best of your abilities, please describe your target audience. Are there any specific age groups that you are targeting? What branding elements will attract your target audience to your product? BRAND FOUNDATIONS LOGO: What type of imagery do you want to define your brand? COLORS: What colors do you want to represent your brand? VOICE: What do you want your brand to say? If you are human, leave this field blank. Submit
